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    An event for forward-thinking marketers

    Marketing AI, emerging technologies, and more....


    Campaigns in all forms and varieties are embarking on unprecedented levels of change. In the world of marketing and advertising, this change is most poignant as the tech sector is thrown into the strongest turbulence we have seen in decades.    

    On the flip side of this are promises of newer channels and new forms of activation ready to grab more attention. However, these promises and hype could sometimes fall flat when they do not deliver on the promise. At times though, there could be truly groundbreaking and game-changing innovations like that of generative AI and mixed realities which would undoubtedly stay for good and change the marketing landscape forever.

    Game Changers is the platform to discuss all that is out there on offer as marketing innovation and allow brands to discern what is hype and what’s indisputably trend-setting avenues of growth.

    <--- Did you know that the video to the left is generated by AI and does not involve a real actor?  Learn how AI is changing the world of marketing at Campaign Game Changers. 

    Partners

    Lead Partner



    OUR SPEAKERS

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    CG
    Chiradeep Gupta
    Global VP for Media and Digital, Unilever Personal Care
    Unilever
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    DS
    Devendra Shivhare
    Director of Marketing Technology, Asia-Pacific
    The Coca-Cola Company
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    SK
    Sok Hoon Koo
    Head of Marketing Communications
    BMW Asia
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    PA
    Paulo Atienza
    Category and Shopper Activation Director
    L'Oréal
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    YT
    Yvonne Tey
    Consumer Marketing Lead, Central Asia Pacific
    Lenovo
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    AB
    Akshay Brijkrishnan
    Digital Consumer Experience Lead - Southeast Asia
    Mondelez
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    MM
    Mandy Mak
    Senior Director, Marketing & Transformation, Asia Pacific
    Subway
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    AK
    Andreas Kurz
    Global Head of Digital Transformation
    ALFAGOMMA Group
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    DT
    Darryl Tan
    Head of Meta
    Mighty Jaxx
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    JH
    James Honda-Pinder
    Head of Strategy
    We Are Social Singapore
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    AT
    Agalia Tan
    Planner
    We Are Social Singapore
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    GC
    Gabriel Q. Chan
    Director of Communications
    Global Esports Federation

    GAME CHANGERS 2022 highlights





    Be the Game Changer! See who attends

    There is always an advantage to being the first mover. The marketing ecosystem has evolved, enabling customers, platforms, brands, and others to thrive seamlessly and harmoniously. With the advent of AI, XR, and increasingly stratified communities; marketing will never be the same. Game Changers 2023 welcomes:

    Brand marketers

    Growth hackers

    Media agencies

    Gaming & sports agencies

    Esports and competitive gaming platforms

    Influencers

    Live streaming platforms

    VR/AR/MR creators

    Marketing technology platforms

    Think tanks

    Key takeaways from Game Changers

    Future-forward marketers into growth hacking and technology-enabled campaigns would fully appreciate what Game Changers stand for.  Join us on 18 October to explore:

    • The irresistible appeal of playful interactions and the latest in gamification and loyalty strategies
    • Extended reality and where spatial technology will bring back metaverse to the forefront
    • Recalibration of marketing efforts in times of entertainment and social fragmentation
    • The AI gold rush and real applications of generative AI in campaigns
    • And a lot more!

    Game Changers 2023 takes your marketing game to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes, and fiery interviews that redefine your marketing gameplan.

    We encourage guests to join us on a global sustainability mission by reducing emissions and carbon footprint. To travel to this event, you can easily reach the venue by public transportation.

    MRT Station:

    Shenton Way station: Leave through Exit 2 of Shenton Way MRT station (Thomson East Coast Line) and walk 2 min to find Westin Singapore. 

    Downtown station: Leave through Exit E of Downtown MRT station (Downtown Line) and walk 4 min to find Westin Singapore. 


    Proceed to Level 3 via the elevator or the lift to reach the venue.

    Contact Us

    speaker image
    Gerard Timbol
    Senior Content Producer
    CampaignAsia
    speaker image
    Richard Fahy
    Commercial Director
    CampaignAsia
    speaker image
    Kaylene Teo
    Senior Event Coordinator
    Haymarket

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