• No notifications yet.
  • Sign Out
Registered User? Login
Forgot Password?
Sign Up
loader image
New User? Sign Up
Forgot Password?
Login
loader image


    Levelling up on gaming marketing

    Asia-Pacific is home to 1.746 billion players, representing 55% of the global audience and generating $95.6 billion in gaming revenue. Asia-Pacific players shouldn't be underestimated in the global gaming market. There are huge opportunities to monopolise on this fast-growing area.

    Brands are levelling up, gaining experience and crucial insights to authentically connect, interact, and engage with gaming audiences. But, gaming remains a low-priority channel for many due to many complexities for marketers, especially for non-players.

    Partners

    Headline partner 

     




    Agency Partner


    Partners







    Video Partner



    JOIN THE WINNING LEAGUE

    A gaming strategy guide for marketers


    Savvy marketers are gaining traction in this new goldmine.  Join on 9 November to find out:

    • How to reach large and attentive audience groups at scale
    • How to tap into more niche gaming communities, particularly mobile gamers
    • How to strike the balance between ROI and brand awareness
    • Where NFTs and the metaverse are headed and how to leverage 
    • Different monetisation strategies such as play-to-earn or point rewards


    Game Changers 2022 takes your gaming marketing approach to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes and fiery interviews with the drivers of change.


    Join us in Singapore on 9 November to boost your gaming strategy and start preparing your roadmap for the future Web3.


    You are also invited to join the after-event networking cocktail starting at 4:15PM in the same venue.


    Be the game changer


    There is always an advantage to being the first-mover. The gaming ecosystem demands players, platforms, brands, and more to thrive together. With the advent of Web3, gaming marketing will become more important. Game Changers 2022 welcomes:

    • Brand marketers
    • Media agencies
    • Gaming agencies
    • Sports agencies
    • Esports and competitive gaming platforms
    • Game influencers
    • Live streaming platforms 
    • Game designers and developers
    • VR/AR creators
    • Marketing technology platforms 
    • Gaming think tanks


    OUR SPEAKERS

    image placeholder
    AK
    Abhishek Kumar
    Head of Marketing - Asia Pacific & China
    The Hershey Company
    image placeholder
    AK
    Aditya Karajgi
    ASEAN CARE Lead (CRM and Loyalty)
    Reckitt
    image placeholder
    DS
    Danni Siew
    Director of Strategic Accounts, APAC
    Talkwalker
    image placeholder
    DV
    David Vu
    Head of Product Strategy, Mana Partners; Consultant
    Publicis Groupe
    image placeholder
    DP
    Dorothy Peng
    SVP, Managing Director Asia
    R/GA
    image placeholder
    EC
    Ed Cheong
    Executive Creative Director
    R/GA
    image placeholder
    EB
    Edward Bell
    General Manager Brand, Insights and Marketing Communications
    Cathay Pacific
    image placeholder
    EH
    Eleanor Hawkins
    Group Head of Conferences, Asia
    Campaign Asia-Pacific
    image placeholder
    EC
    Essy Cinta
    Senior Global Brand Manager
    Unilever
    image placeholder
    EL
    Eugene Lee
    Regional Chief Marketing Officer Asia
    McDonald's
    image placeholder
    GB
    Gemma Battenbough
    Brand Partnership Studio Lead, APAC
    Twitch
    image placeholder
    GA
    Grace Astari
    Co-Founder
    UNTAM3D
    image placeholder
    IT
    Ivan Teo
    Director, Digital
    Sentosa Development Corporation
    image placeholder
    JL
    Jamie Lewin
    Managing Partner, Mana Partners; Consultant
    Publicis Groupe
    image placeholder
    JB
    Jan Bojko
    Director of Client Insights & Measurement, APAC
    Twitch
    image placeholder
    JH
    Jan Harling
    Director - Brand Media and Performance APAC
    foodpanda
    image placeholder
    JQ
    Jaslyin Qiyu
    Head of Client Marketing, Channels and Content
    Citibank Singapore
    image placeholder
    JM
    Jonathan Mackenzie
    Managing Director, Publicis Media - Precision, APAC
    Publicis Groupe
    image placeholder
    KG
    Kartika Guerrero
    Digital & Media Director
    Fonterra Southeast Asia
    image placeholder
    KK
    Kaveri Khullar
    Vice President Consumer Marketing & Sponsorships
    Mastercard Asia Pacific
    image placeholder
    KM
    Ksenia Martella
    Global Marketing Director
    H&H Group
    image placeholder
    LM
    Lyndon Morant
    Marketing Director-Impactful Brand Experiences, APAC
    Colgate-Palmolive
    image placeholder
    OS
    Oliver Spalding
    Chief Strategy Officer, Media & Digital – Singapore
    Publicis Groupe
    image placeholder
    PB
    Pankaj Batra
    Vice President & Chief Brand Officer
    Pizza Hut Asia Pacific
    image placeholder
    RB
    Ravi Balakrishnan
    Commercial editor
    Campaign Asia-Pacific
    image placeholder
    RS
    Robert Sawatzky
    Editorial Director
    Campaign Asia-Pacific
    image placeholder
    SK
    Sahaj Khunteta
    Head of Marketing Analytics, Asia Pacific and Japan
    Intel
    image placeholder
    SL
    Shawn Lim
    Editor, Technology & Media
    Campaign Asia-Pacific
    image placeholder
    SJ
    Shn Juay
    Chief Marketing Officer
    iCandy Interactive Limited
    image placeholder
    SF
    Siew Ting Foo
    Chief Marketing Officer, Greater Asia
    HP
    image placeholder
    SR
    Surekha Ragavan
    Editor
    Campaign Asia-Pacific
    image placeholder
    TS
    Terry Santoso
    VP of Marketing Platform
    Traveloka
    image placeholder
    TR
    Triveni Rajagopal
    Global Digital Director
    Unilever

    CONTACT US

    speaker image
    Richard Fahy
    Commercial Director
    richard.fahy@haymarket.asia
    speaker image
    Fred Pi
    Content producer
    Fred.pi@haymarket.asia
    speaker image
    Madelene Loo
    Event Coordinator
    madelene.loo@haymarket.asia

    Venue Location

    Singapore Marriott Tang Plaza
    320 Orchard Rd, Singapore 238865, Singapore

    Copyright@2022 Haymarket Media Ltd.  All rights reserved.
    These materials may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
    Your use of this website constitutes acceptance of Haymarket Media's privacy policy and terms & conditions.


     
Looking for your ticket?
Looking for your ticket?