Asia-Pacific is home to 1.746 billion players, representing 55% of the global audience and generating $95.6 billion in gaming revenue. Asia-Pacific players shouldn't be underestimated in the global gaming market. There are huge opportunities to monopolise on this fast-growing area.
Brands are levelling up, gaining experience and crucial insights to authentically connect, interact, and engage with gaming audiences. But, gaming remains a low-priority channel for many due to many complexities for marketers, especially for non-players.
why marketers attend game changers
2021 AUDIENCE PROFILE
BREAKDOWN BY SENIORITY
JOIN THE WINNING LEAGUE
A gaming strategy guide for marketers
Savvy marketers are gaining traction in this new goldmine. Join on 9 November to find out:
How to reach large and attentive audience groups at scale
How to tap into more niche gaming communities, particularly mobile gamers
How to strike the balance between ROI and brand awareness
Where NFTs and the metaverse are headed and how to leverage
Different monetisation strategies such as play-to-earn or point rewards
Game Changers 2022 takes your gaming marketing approach to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes and fiery interviews with the drivers of change.
Join us in Singapore on 9 November to boost your gaming strategy and start preparing your roadmap for the future Web3.
Be the game changer
There is always an advantage to being the first-mover. The gaming ecosystem demands players, platforms, brands, and more to thrive together. With the advent of Web3, gaming marketing will become more important. Game Changers 2022 welcomes:
Esports and competitive gaming platforms
Live streaming platforms
Game designers and developers
Marketing technology platforms
Gaming think tanks
Content & Events Producer
Senior Event Coordinator