Campaigns in all forms and varieties are embarking on unprecedented levels of change. In the world of marketing and advertising, this change is most poignant as the tech sector is thrown into the strongest turbulence we have seen in decades.    

On the flip side of this are promises of newer channels and new forms of activation ready to grab more attention. However, these promises and hype could sometimes fall flat when they do not deliver on the promise. At times though, there could be truly groundbreaking and game-changing innovations like that of generative AI and mixed realities which would undoubtedly stay for good and change the marketing landscape forever.

Game Changers is the platform to discuss all that is out there on offer as marketing innovation and allow brands to discern what is hype and what’s indisputably trend-setting avenues of growth.

<--- Did you know that the video to the left is generated by AI and does not involve a real actor?  Learn how AI is changing the world of marketing at Campaign Game Changers. 

Lead Partner

There is always an advantage to being the first mover. The marketing ecosystem has evolved, enabling customers, platforms, brands, and others to thrive seamlessly and harmoniously. With the advent of AI, XR, and increasingly stratified communities; marketing will never be the same. Game Changers 2023 welcomes:

Brand marketers

Growth hackers

Media agencies

Gaming & sports agencies

Esports and competitive gaming platforms

Influencers

Live streaming platforms

VR/AR/MR creators

Marketing technology platforms

Think tanks

Future-forward marketers into growth hacking and technology-enabled campaigns would fully appreciate what Game Changers stand for.  Join us on 18 October to explore:

• The irresistible appeal of playful interactions and the latest in gamification and loyalty strategies
• Extended reality and where spatial technology will bring back metaverse to the forefront
• Recalibration of marketing efforts in times of entertainment and social fragmentation
• The AI gold rush and real applications of generative AI in campaigns
• And a lot more!
  
  

Game Changers 2023 takes your marketing game to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes, and fiery interviews that redefine your marketing gameplan.

We encourage guests to join us on a global sustainability mission by reducing emissions and carbon footprint. To travel to this event, you can easily reach the venue by public transportation.

MRT Station:

Shenton Way station: Leave through Exit 2 of Shenton Way MRT station (Thomson East Coast Line) and walk 2 min to find Westin Singapore. 

Downtown station: Leave through Exit E of Downtown MRT station (Downtown Line) and walk 4 min to find Westin Singapore. 

Proceed to Level 3 via the elevator or the lift to reach the venue.

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