Asia-Pacific is home to 1.746 billion players, representing 55% of the global audience and generating $95.6 billion in gaming revenue. Asia-Pacific players shouldn't be underestimated in the global gaming market. There are huge opportunities to monopolise on this fast-growing area.
Brands are levelling up, gaining experience and crucial insights to authentically connect, interact, and engage with gaming audiences. But, gaming remains a low-priority channel for many due to many complexities for marketers, especially for non-players.
JOIN THE WINNING LEAGUE
A gaming strategy guide for marketers
Savvy marketers are gaining traction in this new goldmine. Join on 9 November to find out:
How to reach large and attentive audience groups at scale
How to tap into more niche gaming communities, particularly mobile gamers
How to strike the balance between ROI and brand awareness
Where NFTs and the metaverse are headed and how to leverage
Different monetisation strategies such as play-to-earn or point rewards
Game Changers 2022 takes your gaming marketing approach to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes and fiery interviews with the drivers of change.
Join us in Singapore on 9 November to boost your gaming strategy and start preparing your roadmap for the future Web3.
You are also invited to join the after-event networking cocktail starting at 4:15PM in the same venue.
Be the game changer
There is always an advantage to being the first-mover. The gaming ecosystem demands players, platforms, brands, and more to thrive together. With the advent of Web3, gaming marketing will become more important. Game Changers 2022 welcomes:
Esports and competitive gaming platforms
Live streaming platforms
Game designers and developers
Marketing technology platforms
Gaming think tanks
Head of Marketing - Asia Pacific & China
The Hershey Company
ASEAN CARE Lead (CRM and Loyalty)
Director of Strategic Accounts, APAC
Head of Product Strategy, Mana Partners; Consultant
SVP, Managing Director Asia
Executive Creative Director
General Manager Brand, Insights and Marketing Communications
Group Head of Conferences, Asia
Senior Global Brand Manager
Regional Chief Marketing Officer Asia
Brand Partnership Studio Lead, APAC
Sentosa Development Corporation
Managing Partner, Mana Partners; Consultant
Director of Client Insights & Measurement, APAC
Director - Brand Media and Performance APAC
Head of Client Marketing, Channels and Content
Managing Director, Publicis Media - Precision, APAC