In 2020, the gaming industry generated more than $170 billion in revenue, which is already bigger than the movie and music industries combined. It is a fascinating playground attracting consumers but not every brand is aware of its opportunity. It is a field that doesn't feel particularly attractive or pressing. Those who see the opportunity, are hesitant there will be a lot of risks involved or it would request a massive investment. More importantly, what does it mean if some popular games get a lot of views and players? What are the benchmarks and visible stats the CMOs could measure? Finally, what does a metaverse looks like in the future, and how do we interact with each other then? How can marketers start preparing now?
YOUR GAMING STRATEGY 101
While it is easy for marketers to understand why they need a social media strategy, a gaming strategy might be deemed as less of a priority. With Esports & Mobile Gaming fast becoming the mainstream social channel in APAC, Game Changers’ purpose is to highlight the unmissable opportunities getting ahead of the game brings. Through lively panels, expert keynotes and fiery interviews, the virtual half-day event covers all the big topics to put you on the front foot. From understanding the basics and brand influence, to getting into the details around metrics and monetisation.
Chief Marketing Officer
Global Digital Head
Bee Bee Lim
Head of Marketing and Customer Management, Consumer Banking Group
CEO / Investor
One Sports and Entertainment / Talon Esports
VP, Toyota Marketing & Planning Division
Toyota Motors Asia Pacific
Head of Events
Head of Brand Marketing- Chicken burger and Chicken snacks
Vice President Consumer Marketing, Asia Pacific
Director, Google Play, Southeast Asia and Australia
Head of Ecosystem and Trend Scouting
Senior Director, Sales & Marketing
Senior Reporter, Greater China
Head of Gaming & Sponsoring
CEO, Creative Asia Pacific
Chief Strategy Officer
ZEPETO (Naver Z Corp.)
CEO and Founder
Stephanie Rice OAM
CEO / Investor
Rice Enterprises / Talon Esports
Xiao Yi (Sean) Zhang
Head Of Automation
JOIN THE LEAGUE
Gaming requires teamwork, which is especially true in competitive games. Despite the fact gaming is surpassing other entertainment, marketing in this field is still in its early stages. Nurturing the whole gaming ecosystem across regions and platforms, and interacting with consumers through authentic content and memorable experiences, is a huge challenge.
That's why we invite you to join the league, and work together with peers on the framework of gaming marketing metrics, share learnings and brainstorm creative ideas.
Esports tournament organisers
Live streaming platforms
Marketing technology platforms
Gaming think tanks
Official Media Partner
Senior Event Operations Manager
Content & Events Producer
Copyright@2021 Haymarket Media Ltd. All rights reserved.
These materials may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.