Campaigns in all forms and varieties are embarking on unprecedented levels of change. In the world of marketing and advertising, this change is most poignant as the tech sector is thrown into the strongest turbulence we have seen in decades.
On the flip side of this are promises of newer channels and new forms of activation ready to grab more attention. However, these promises and hype could sometimes fall flat when they do not deliver on the promise. At times though, there could be truly groundbreaking and game-changing innovations like that of generative AI and mixed realities which would undoubtedly stay for good and change the marketing landscape forever.
Game Changers is the platform to discuss all that is out there on offer as marketing innovation and allow brands to discern what is hype and what’s indisputably trend-setting avenues of growth.
<--- Did you know that the video to the left is generated by AI and does not involve a real actor? Learn how AI is changing the world of marketing at Campaign Game Changers.
Global VP for Media and Digital, Unilever Personal Care
Director of Marketing Technology, Asia-Pacific
The Coca-Cola Company
Sok Hoon Koo
Head of Marketing Communications
Gabriel Q. Chan
Director of Communications
Global Esports Federation
Consumer Marketing Lead, Central Asia Pacific
Digital Consumer Experience Lead - Southeast Asia
Global Head of Digital Transformation
Head of Meta
Global Future-X Media Leader, SK-II (P&G)
Formerly with ARC The Community
Senior Director, Marketing & Transformation, Asia Pacific
Head of Singapore
Country Director, SEA
Digital Turbine Inc.
Head of Strategy
We Are Social Singapore
We Are Social Singapore
Editor, Technology & Media
GAME CHANGERS 2022 highlights
Be the Game Changer! See who attends
There is always an advantage to being the first mover. The marketing ecosystem has evolved, enabling customers, platforms, brands, and others to thrive seamlessly and harmoniously. With the advent of AI, XR, and increasingly stratified communities; marketing will never be the same. Game Changers 2023 welcomes:
Gaming & sports agencies
Esports and competitive gaming platforms
Live streaming platforms
Marketing technology platforms
Key takeaways from Game Changers
Future-forward marketers into growth hacking and technology-enabled campaigns would fully appreciate what Game Changers stand for. Join us on 18 October to explore:
The irresistible appeal of playful interactions and the latest in gamification and loyalty strategies
Extended reality and where spatial technology will bring back metaverse to the forefront
Recalibration of marketing efforts in times of entertainment and social fragmentation
The AI gold rush and real applications of generative AI in campaigns
And a lot more!
Game Changers 2023 takes your marketing game to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes, and fiery interviews that redefine your marketing gameplan.
We encourage guests to join us on a global sustainability mission by reducing emissions and carbon footprint. To travel to this event, you can easily reach the venue by public transportation.
Shenton Way station:Leave through Exit 2 of Shenton Way MRT station (Thomson East Coast Line) and walk 2 min to find Westin Singapore.
Downtown station:Leave through Exit E of Downtown MRT station (Downtown Line) and walk 4 min to find Westin Singapore.
Proceed to Level 3 via the elevator or the lift to reach the venue.
Senior Content Producer
Senior Event Coordinator
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