In 2020, the gaming industry generated more than $170 billion in revenue, which is already bigger than the movie and music industries combined. It is a fascinating playground attracting consumers but not every brand is aware of its opportunity. It is a field that doesn't feel particularly attractive or pressing. Those who see the opportunity, are hesitant there will be a lot of risks involved or it would request a massive investment. More importantly, what does it mean if some popular games get a lot of views and players? What are the benchmarks and visible stats the CMOs could measure? Finally, what does a metaverse looks like in the future, and how do we interact with each other then? How can marketers start preparing now?

While it is easy for marketers to understand why they need a social media strategy, a gaming strategy might be deemed as less of a priority. With Esports & Mobile Gaming fast becoming the mainstream social channel in APAC, Game Changers’ purpose is to highlight the unmissable opportunities getting ahead of the game brings. Through lively panels, expert keynotes and fiery interviews, the virtual half-day event covers all the big topics to put you on the front foot. From understanding the basics and brand influence, to getting into the details around metrics and monetisation.

Gaming requires teamwork, which is especially true in competitive games. Despite the fact gaming is surpassing other entertainment, marketing in this field is still in its early stages. Nurturing the whole gaming ecosystem across regions and platforms, and interacting with consumers through authentic content and memorable experiences, is a huge challenge. 

That's why we invite you to join the league, and work together with peers on the framework of gaming marketing metrics, share learnings and brainstorm creative ideas.

• Brand marketers
• Media agencies
• Sports agencies
• Esports tournament organisers
• Esports teams
• Live streaming platforms
• Game developers
• Game publishers
• Marketing technology platforms
• Gaming think tanks