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    Setting the bar for Esports and gaming marketing

    In 2020, the gaming industry generated more than $170 billion in revenue, which is already bigger than the movie and music industries combined. It is a fascinating playground attracting consumers but not every brand is aware of its opportunity. It is a field that doesn't feel particularly attractive or pressing. Those who see the opportunity, are hesitant there will be a lot of risks involved or it would request a massive investment. More importantly, what does it mean if some popular games get a lot of views and players? What are the benchmarks and visible stats the CMOs could measure? Finally, what does a metaverse looks like in the future, and how do we interact with each other then? How can marketers start preparing now?

    YOUR GAMING STRATEGY 101

    While it is easy for marketers to understand why they need a social media strategy, a gaming strategy might be deemed as less of a priority. With Esports & Mobile Gaming fast becoming the mainstream social channel in APAC, Game Changers’ purpose is to highlight the unmissable opportunities getting ahead of the game brings. Through lively panels, expert keynotes and fiery interviews, the virtual half-day event covers all the big topics to put you on the front foot. From understanding the basics and brand influence, to getting into the details around metrics and monetisation.

    2021 highlights



    SPEAKERS

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    AP
    Allan Phang
    Chief Marketing Officer
    Galaxy Racer
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    AD
    Anuj Dahiya
    Global Digital Head
    Mondelēz International
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    BL
    Bee Bee Lim
    Head of Marketing and Customer Management, Consumer Banking Group
    DBS Bank
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    BK
    Bruce Kaider
    CEO / Investor
    One Sports and Entertainment / Talon Esports
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    CA
    Carlos Alimurung
    CEO
    ONE Esports
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    DN
    David Nordstrom
    VP, Toyota Marketing & Planning Division
    Toyota Motors Asia Pacific
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    EH
    Eleanor Hawkins
    Head of Events
    Campaign Asia-Pacific
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    JX
    Joanne Xie
    Head of Brand Marketing- Chicken burger and Chicken snacks
    McDonald's China
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    KK
    Kaveri Khullar
    Vice President Consumer Marketing, Asia Pacific
    Mastercard
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    KS
    Kunal Soni
    Director, Google Play, Southeast Asia and Australia
    Google
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    LS
    Leslie Shannon
    Head of Ecosystem and Trend Scouting
    Nokia
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    ML
    Melody Li
    Senior Director, Sales & Marketing
    SPORTFIVE
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    MM
    Matthew Miller
    Managing Editor
    Campaign Asia-Pacific
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    MW
    Minnie Wang
    Senior Reporter, Greater China
    Campaign Asia-Pacific
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    PS
    Penelope Siraj
    Principal Consultant
    R3
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    PS
    Pia Schörner
    Head of Gaming & Sponsoring
    BMW Group
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    PA
    Phil Adrien
    CEO, Creative Asia Pacific
    dentsu
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    RS
    Robert Sawatzky
    Editorial Director
    Campaign Asia-Pacific
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    RS
    Rahul Sachitanand
    Associate Editor
    Campaign Asia-Pacific
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    RL
    Rudy Lee
    Chief Strategy Officer
    ZEPETO (Naver Z Corp.)
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    SK
    Stanley Kim
    CEO and Founder
    Vive Studios
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    SR
    Stephanie Rice OAM
    CEO / Investor
    Rice Enterprises / Talon Esports
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    TS
    Tom Simpson
    SVP APAC
    AdColony
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    XZ
    Xiao Yi (Sean) Zhang
    CEO
    Talon Esports
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    YD
    Yasin Dabhelia
    Head Of Automation
    Bidstack

    JOIN THE LEAGUE

    Gaming requires teamwork, which is especially true in competitive games. Despite the fact gaming is surpassing other entertainment, marketing in this field is still in its early stages. Nurturing the whole gaming ecosystem across regions and platforms, and interacting with consumers through authentic content and memorable experiences, is a huge challenge. 

    That's why we invite you to join the league, and work together with peers on the framework of gaming marketing metrics, share learnings and brainstorm creative ideas.

    • Brand marketers
    • Media agencies
    • Sports agencies
    • Esports tournament organisers
    • Esports teams
    • Live streaming platforms
    • Game developers
    • Game publishers
    • Marketing technology platforms
    • Gaming think tanks

    Partners

    Partners




     Official Media Partner


    Supporting Organisations



    CONTACT US

    speaker image
    Arwen Ng
    Senior Event Operations Manager
    Campaign Asia-Pacific
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    Fred Pi
    Content & Events Producer
    Campaign Asia-Pacific
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    Gareth Scott
    Commercial Director
    Campaign Asia-Pacific

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    These materials may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.

    Your use of this website constitutes acceptance of Haymarket Media's privacy policy and terms & conditions.


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